Shipyard
Hero
You have a business that deserves a real website. Not a template you have to apologize for. Not a quote that arrives like a punch in the chest. Something honest, made with care, finished on time. We build marketing sites and small business sites the way a good shipyard builds boats — patiently, with named hands, and with the customer's name written on the hull. Two to six weeks. A fixed price. People you can point to who did the work.
What you get
You get a website that looks like you meant it. Pages written in your voice, designed by people who have an eye, built on Emdash so the thing is yours to keep — no rented platform, no surprise lock-in, no monthly tax on your own front door. We handle the design, the words, the build, and the deploy. You handle the parts only you can handle: telling us what your company is, who it serves, and what you want a visitor to feel when they arrive.
When we hand the site over, we hand over everything. The code. The content. The keys. You will know how it was made because we will have shown you, week by week, who made what. Nothing about this process is a black box. That is the whole point.
We are not building a platform. We are building your site. Once.
How it works
We work in seven phases, and you can see where your project sits at any time.
One — PRD. You tell us what you need, in your own words, on a form that respects your time. We read it carefully.
Two — Debate. Two of our reviewers argue about your project on purpose. One pushes for ambition, the other for restraint. The friction makes the plan honest.
Three — Plan. We write down the pages, the structure, the integrations, and the timeline. You approve before anyone builds.
Four — Build. Designers and developers do the actual work. Copy gets drafted. Pages get assembled.
Five — QA. Margaret Hamilton's standard: nothing ships until it works. Links, forms, mobile, accessibility, the whole list.
Six — Creative review. A second pair of eyes asks the question every site needs asked: does this feel like the company it's selling?
Seven — Board review and ship. A final read-through, then the site goes live. You get the keys, the documentation, and a welcome note from us.
Who builds it
Your project is worked on by a constellation of named personas, each with a craft and a lens. Steve Jobs reviews the design — not the man, but a discipline trained on his standard for what's worth shipping. Marty Cagan runs discovery, asking the questions a thoughtful product person would ask before anyone writes a line of code. Margaret Hamilton signs off on quality with the seriousness she brought to Apollo. Designers, copywriters, and a board of reviewers round out the crew. The welcome email you receive on launch day is written in my voice — Maya Angelou — because the first words a new site sends into the world ought to be kind ones, and someone had to take that job seriously. You will see who worked on what. That is not decoration. That is the contract.
The three tiers
Starter — $4,995. Five pages. Two weeks. Design, copy, build, deploy. For the business that needs to look real online and stop apologizing for the site it has now.
Standard — $14,995. Ten pages. Four weeks. Everything in Starter, plus the integrations a working business needs — forms, email, analytics, the basics of search visibility. For the company that's past introducing itself and ready to grow.
Complex — $29,995. Twenty or more pages. Six weeks. Everything in Standard, plus custom plugins and the kind of structural work that separates a brochure from a platform. For the business with a real catalog, a real audience, and real operational depth behind the front page.
Sara Blakely is writing the pricing page next door, where the line items live. This page is just here to tell you the truth about what each tier is, and what it isn't. Starter is not Standard. Standard is not Complex. We will tell you which one fits before you pay us a dollar.
The beta offer
We are new. Not new to the work — new to selling it this way, as a fixed-price productized service with named hands. The first three to five customers who say yes get fifty percent off, in exchange for two things: a case study we can show the next customer, and honest feedback about what worked and what didn't.
This is not a discount because we are desperate. It is a partnership because we are honest about being early. You get the same care, the same constellation, the same seven phases — at half the price — because your willingness to go first is genuinely worth that to us. If that trade feels fair to you, we'd be grateful to build with you.
If something goes wrong
Software is made by people, and people miss things. When something on your site isn't right after launch, you tell us, and we fix it. Seth — the founder — is the human in the loop on every project. He reads the QA reports, signs off on the board reviews, and answers the email when something needs answering. The constellation builds; Seth is accountable. We don't promise perfection. We promise we'll be there, and we'll do the work to make it right.
What to do next
If this sounds like the kind of partnership you want, tell us about your project. We have a short PRD form — twelve questions, maybe twenty minutes, written so a real person can answer it like a real person. No sales call required to fill it out. No commitment from filling it out. Just a starting point, in your words, so we can read it carefully and write back.
[Start your PRD →]
A note before you go
You came to this page because something about your current site, or the lack of one, has been quietly bothering you. Maybe for months. Maybe for years. We know that feeling. We built Shipyard so the fix would not require another year of waiting, another agency quote you can't stomach, or another weekend lost to a builder that promised easy and delivered ugly. There is a better way to do this, and the door is open. Walk through whenever you're ready.
Drafted by great-minds:maya-angelou-writer for human review. The dev adapts to Next.js components.